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The Awards honour the most original ideas and best performing in advertising / marketing over the
past year.


Entry Forms

 

  • ADVERTISING

     

     

    • Best Consumer Press Advertising

       

      Recognises the most original and best performing advertising in national or local publications.
    • Best Trade Press Advertising

       

      Recognises the most original and best performing advertising in a trade publication.
    • Best TV Advertising (Under £100,000 Production Spend)

       

      Recognises the most original and best performing TV Advertising, can range in length from a few seconds to several minutes.
    • Best TV Advertising (Over £100,000 Production Spend)

       

      Recognises the most original and best performing TV Advertising, can range in length from a few seconds to several minutes.
    • Best Out of Home Advertising

       

      Recognises the most original and best performing out of home advertising.
    • Best Radio Advertising

       

      Recognises the most original and best performing advertising on radio airtime.
    • Best Advertising Agency

       

      Recognises an Advertising Agency that has displayed great understanding and success in the travel sector.
  • DIGITAL

     

     

    • Best Website or Microsite

       

      Recognises a website or microsite that reflects the vision, values, benefits and features of a product/service or organisation.
    • Best Use of Search

       

      Recognises the effective use of search engines as a marketing tool, including Paid and Natural Search strategies.
    • Best Use of Technology

       

      Recognises the best use of technology (could include, but not limited to, app, mobile, AI, VR)
    • Best Use of Social Media

       

      Entries should demonstrate effective use of social media to raise awareness, change perceptions, engage audiences and ultimately drive sales.
    • Best Use of Display Advertising

       

      Recognises the most original and best performing Display Advertising including banners, takeovers, pre-rolls and other formats.
    • Best Use of Video/Film

       

      Recognises the most original and creative use of video/film and could be delivered through any media marketing channel. This could be a one-off or a series.
    • Best In-house Digital Team

       

      This category aims to recognise a Digital team that has successfully and creatively managed to raise the profile of an organisation, brand or product.
    • Best Digital Agency

       

      Recognises a Digital Agency that has displayed great understanding and success in the travel sector.
  • MARKETING

     

     

    • Best Brochure

       

      A winning brochure should reflect the vision, values, benefits and features of a product/service or organisation.
    • Best Direct Marketing (Print and/or email)

       

      Recognises the most creative email or printed literature campaign.
    • Best Use of Affinity Marketing & Sponsorship

       

      Entries in this category should highlight a brand working in affinity with similar brands to achieve an overall marketing result and to develop strategic partnerships. Alternatively, it could be an example of a brand that successfully connected visions and values through sponsorship.
    • Best Use of Content Marketing

       

      Entries in this category will demonstrate great content delivered consistently over a period to a clearly defined target group, with the aim of delivering engaging relationships, consumer value, measurable success and ultimately converting leads into sales.
    • Most Innovative Marketing

       

      This is the “wild card”, if your marketing work is so unique that it doesn’t fit into any of the other categories; differentiates you from what others are doing and makes you stand out from the crowd then this is the one for you!
    • Best In-house Marketing Team

       

      Recognises a Marketing team which has successfully and creatively managed to raise the profile of an organisation, brand or product.
    • Best Marketing Agency

       

      Recognises a Marketing Agency that has displayed great understanding and success in the travel sector.
  • PR

     

     

    • Best PR Tactical

       

      Entries should showcase a single PR initiative acting as a step on a campaign or a one off idea. This could be, but is not limited to a news release or a survey.
    • Best PR Strategic

       

      This category aims to recognise a longer running PR campaign consisting of several initiatives leading to one goal.
    • Best PR Stunt / Experiential Event

       

      Successful entries will form a memorable and emotional connection in engaging the consumer with the brand  in an imaginative and unusual way.
    • Best In-House PR Team

       

      This category aims to recognise a PR team that has successfully and creatively managed to raise the profile of an organisation, brand or product.
    • Best PR Agency

       

      Recognises a PR Agency that has displayed great understanding and success in the travel sector.
    • Best Representation Agency

       

      Recognises a representation agency working with the UK travel trade and/or travel consumer media & trade media and their role in educating and inspiring the travel industry and consumers on behalf of their clients.
  • CAMPAIGNS

     

     

    • Advertising Campaign of the Year – Up to £250,000 media spend

       

      Campaigns in this category should include a series of advertisements that shared a single idea/theme which can, but does not have to, be delivered via a single medium. All elements must be paid-for advertising placements.
    • Advertising Campaign of the Year – Over £250,000 media spend

       

      Campaigns in this category should include a series of advertisements that shared a single idea/theme which can, but does not have to, be delivered via a single medium. All elements must be paid-for advertising placements.
    • Integrated Campaign of the Year – Up to £1,000,000 media spend

       

      Recognise the most original and best performing Integrated Campaign. The campaign will have a consistent brand message and be marketed using more than one medium, including both paid-for and non-paid-for activities.
    • Integrated Campaign of the Year – Over £1,000,000 media spend

       

      Recognise the most original and best performing Integrated Campaign. The campaign will have a consistent brand message and be marketed using more than one medium, including , including both paid-for and non-paid-for activities.
    • Digital Marketing Campaign of the Year

       

      Entries must ONLY include use of digital to promote a product or service. Successful campaigns will typically utilise a range of digital channels; such as PPC, SEO, Display, social media, viral, email, mobile, etc.
    • Travel Brand of the Year (up to £25m / £25-100m / over £100m)

       

      There are three brackets in this section:
      • Up to £25m turnover in the UK
      • £25-100m turnover in the UK
      • Over £100m turnover in the UK
      The year in question is 2017. The winning brand should have made an indelible mark in the UK during this period.
    • International Campaign of the Year

       

      Recognises campaigns delivered either entirely to non-UK markets or across various markets which might include the UK. A successful international campaign will combine a consistent marketing message with insight into its target markets.
  • INDIVIDUALS

     

     

    • Tomorrow's Travel Marketing Leader

       

      Recognises a young travel marketing professional who could be a travel marketing leader of the future. All entrants must have been 30 years of age, or younger, on 1 January 2018. MORE INFO »
    • In-house Marketer of the Year

       

      Recognises an In-house professional who has successfully conceived and executed campaigns on behalf of an organisation, brand or product.
    • Agency Professional of the Year

       

      Recognises an Agency professional who has successfully conceived and executed campaigns on behalf of their clients over the past year.
    • Rising Star of Travel PR

       

      Recognises a young Travel PR professional who is showing great potential to go to the very top of their profession. All entrants must have been 30 years of age, or younger, on 1 January 2018.