Best Use of Viral Communication
The winning entry was ‘Culinary Espionage’ devised by von Essen Hotels. This campaign scored very highly and receives one of tonight’s prestigious Gold Awards.
The entire campaign cost just under one thousand pounds!
The video celebrated the 60th anniversary of the Sharrow Bay Hotel. It was a spoof undercover report - a ‘secret’ camera showed footage of the hotel, restaurant and surrounding area.
Well over eight thousand people logged on to YouTube to watch it.
The video also attracted world-wide press attention, with press articles and radio reports as far afield as Sri Lanka and Australia. The BBC news even did its own spoof report in the style of the Sharrow Bay video.
