Best Use of Social Media
The winning entry was ‘Creating an Online Adventure Community’, by Surf Public Relations for The Adventure Company. This entry receives a Silver award.
Working on the premise that customers make the best sales people, a new forum-based website was created for people to post comments and reviews.
The Judges were particularly impressed with the effectiveness of the campaign and the use of different social networking sites to get the message across.
The Adventure Company now has a thriving and constantly growing online community as well as a rapidly increasing fan base on Facebook.
