Best Brochure
Sponsored By Carrier Direct Marketing
The winning entry with a Silver Award is the ‘Virgin Holidays Worldwide Brochure’ by Designate for Virgin Holidays.
A nine foot model of Virgin’s iconic red brochure was used in photoshoots worldwide.
This not only brought out the quirkiness of the Virgin brand, but also brought the brochure to life. The judges’ highest scores were for its creativity, however the result was a dramatic rise in enquiries and a 20% year on year rise in sales bookings.





