Integrated Campaign of the Year

Sponsored By Specific Media

The winning entry was ‘Terminal 5 is Working’ by BBH for British Airways. As before, this entry greatly impressed the judges and received a Gold award.

Well, it’s clear that Terminal 5 isn’t the only one that’s working – the BBH campaign is too! This campaign has proved to be the Slumdog Millionaire of The Travel Marketing Awards!

The campaign has really impressed the judges, winning five of our Awards.

The judges weren’t the only ones to be impressed – the campaign achieved spectacular results in turning round public opinion of Terminal 5’s shaky start.

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This was a closely contested category and there were three Runners Up, all of whom received silver ratings.

In joint third place are Communique 360 for Jersey Tourism’s marketing strategy; and Tourism Australia with their ‘Youth Working Holiday Visa Campaign’.

In second place, WDMP & Creatormail for Thomson Holidays with their ‘Turn of Year Campaign’.