Best Online Advertising Campaign.

The winning entry was ‘Travel Insurance Online 2008’ by OMD UK for The Post Office. This entry wins a Silver Award.

The Post Office wanted to capture the online market and decrease its reliance on more traditional forms of advertising.

The campaign was monitored constantly, with the less successful elements being revised and adapted in line with those that worked better.

The judges were particularly impressed with the campaign’s creativity and execution.

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There are two Runners Up.

In second place, with a silver rating, was Souk Communications for Bourne Leisure with ‘Love Every Minute Together’.

In third place, also with a silver rating, was Muse Advertising for Tourism Tasmania with ‘The Cool of the Wild’.