Best Poster Advertisement.
The winning entry was ‘Buffalo’ by Truly London and also for Dragoman. This entry receives a Silver award.
Dragoman is a small company with a limited budget. They needed to differentiate themselves as a company offering an authentic adventure.
Existing photography was used and retouched with a rougher art style to give the company a more adventurous feel.
Year on year sales went up 13% and website visits were up by nearly 50% in the first month the ad came out.
