Best Business Advertisement / Campaign.
The winning entry with a Silver Award was ‘You’ve Earned It’ by D.D.B. UK for Star Alliance.
This campaign ran across four countries worldwide.
It portrayed business travel as hard work and unglamorous. But by travelling with Star Alliance airlines, business people can be rewarded with VIP treatment.
The campaign significantly raised awareness of Star Alliance, with a 75% increase in website activity reaching 16.5 million unique users.
