Best Press Consumer Advertising Campaign.
The winning entry was ‘Terminal 5 is Working’ by BBH for British Airways. This campaign scored very highly and receives our second Gold Award of the evening.
The judges were particularly impressed with the campaign’s execution and rationale.
After all the negative press around the launch of Terminal 5, British Airways needed to boost public confidence.
The campaign used hard statistics combined with topical photography to enforce the message to the public.
It worked brilliantly, resulting in two and a half times as many people saying they’d be inclined to fly with BA.
